Promotional Products

In today’s extremely competitive environment, almost all businesses are looking for innovative, creative and effective ways to either build or improve their brand recognition among existing as well as potential clients.
Most companies and small businesses face the constant need to stand out in a crowded industry, increase public awareness to their product or service, constantly remain in the minds of their customers and maintain their loyalty.

Promo items are not only increasing your exposure to a turbulent world, but also influence the way your business is perceived in the market.
They open a direct communication line between you and your target audience and they help deliver your message effectively, since these items are usually used quite frequently by their recipients.

Additionally, custom promotional items offer other meaningful benefits that make them worth the investment, in terms of time and money.
These gifts represent a low-cost but impactful way of saying “Thank You” to your customers and it’s a powerful way to express your gratitude and appreciation.

If you participate in trade shows and conventions and look for good ways to encourage potential customers to visit your booth and learn more about the uniqueness of your business, these small giveaways can do the trick and help generating the much needed foot traffic.
After all, these are fantastic icebreakers and recipients of such items are far more likely to listen to your pitch, view your presentation and engage in a constructive dialogue about your offer.

Furthermore, promotional products tend to outlast other types of advertising mediums, like printed classified advertisements, radio commercials and TV ad spots.
They’re probably the only ones that have the true potential of surviving the test of time and staying visible to the recipient for months to come and sometimes even longer.

Promotional Product Ideas

From simple imprinted pens to calendars and bags, virtually any useful item can be transformed into a winning customized promotional product that carries your logo.
Manufacturers, distributors, suppliers, retailers and service providers from all industries and professional sectors understand the enormous value of this vital advertising medium.

After all, they provide a much better cost per impression (CPI) and deliver the most bang for advertiser’s buck compared to common alternative marketing channels like prime time TV, daily newspapers, magazines and radio, because they are not limited to their short lifespan.

There are basically thousands of creative items to choose from, and their price ranges to fit almost any marketing budget.
The following list includes some of the most popular items:

• Clothing & Apparel
• Headwear / Caps
• Bags & Totes
• Mugs & Drinkware
• Office Awards & Recognition
• Desk Accessories
• Toys, Games & Novelties
• Sports & Outdoors
• Health & Wellness
• Calendars
• Technology
• Automotive
• Travel
• Pens, Pencils & Writing Instruments
• Food & Candy
• Stationery
• Tools, Lights & Key Tags
• Personal Care

Express Promotional Item Tips

If you’re in a hurry and need an urgent promo item solution, here are a few quick ideas that you can start implementing instantly.
Most suppliers do not have the ability to process last-minute, rush orders that can be completed in up to 24 hours.

However, some providers do specialize in tight-schedule projects and offer fast turnaround times, even as quick as overnight.
The key to ensure that your project will be successfully completed and delivered within a timely manner is to closely follow the guidelines, requirements and instructions provided by the website.

Pay close attention to critical aspects like order cutoff time, artwork / material submission and proofreading issues, order processing time, shipping methods and times, etc.
If you feel that you still have unanswered questions after reading everything, pick up the phone, call the company and ask for further help and more information.